Aaron DCosta

Aaron D’Costa

Former Healthcare Industry Veteran and Current Consultant Serving The Needs of Owners, Operators, Developers, Capital Providers, and Industry Vendors


Over his 30+-year career, Aaron has held community- and corporate-based operations and marketing positions with well-known senior living providers such as Marriott Senior Living Services, Sunrise Senior Living, Classic Residence by Hyatt (now called Vi), Fountains Retirement Communities (now called Watermark), and Pathway to Living. He served as COO for a Canadian-based assisted living operator as well as a startup independent living operator. In addition, Aaron worked on the capital side as well with private equity firm Virtus Real Estate Capital, successfully leveraging relationships and market knowledge resulting in $150+ million in equity deployed 25+ senior living acquisitions and developments in four years. He has operated his own strategic marketing and management consulting firm for a combined total of ten years, serving for-profit and non-profit clients throughout the world who have benefitted from his marketing and operations experience. He has helped shape the industry in the US by serving on the ASHA executive board, Urban Land Institute’s Senior Housing Council, on the NICMAP advisory committee of the National Investment Center (NIC), chairing Argentum’s sales roundtable, and serving on the advisory boards of Senior Housing News, Senior Living Smart, Senior Living 100, SMASH, and Insight Memory Care Center. A Certified Dementia Care Practitioner (CDP), Aaron completed his MBA in business and brand strategy from The George Washington University and holds dual undergraduate degrees in management and communications from Virginia Wesleyan University